Seth Hurwitz’s Right, You Should See Us Live

You probably looked at that title and thought “Who is Seth Hurwitz?”

Short answer – owner of the 9:30 Club in DC. Longer answer – the guy who also owns Merriweather Post Pavillion and the restored Lincoln Theater, and one of the few contenders who can go up against Live Nation/Ticketmaster.

No, Hurwitz doesn’t know us. ::sad face:: But he recently said something that really resonates with us at VCS.

Washingtonian magazine asked him why the public should bother going to shows if they can get it all online, anytime they want. Here’s how he replied:

That’s not a concert—that’s a video. A live concert … is a fantastic social experience. You’re in a room, sharing it with people—the crowd noise, the applause. Most people are at a screen all day. We sell escapism. When you go into that room, everything else goes away.

Hurwitz is absolutely right.

Our singers come together once a week through the season for that moment of community. Our concerts are “no do-over” one of a kind moments where you are as much a part of the music as the singers. When we sing, and when you join us, everything else goes away. What remains — whether it’s a soloist, a small group, 80 of us in a wall of noise, or a combined choir of 100 people with Bridges choir with the Vienna Jammers drumming us into the moment — it is an experience that stays with all of us forever.

That’s what we’re going to offer in two weeks. Please join us, won’t you?

FYI –  This year, we will also make a couple of informal community appearances. Keep going for details